Shoulda Woulda Coulda...Ezekiel Ad
John Lupfer and I shot this photo on a nice weekend day trek in San Diego with the homies Derek and Vince joining also. Always good times with Lupfer.
Recently, I got hit up about Johns new ad and kinda got heckled about the Ezekiel campaign of a reversal mirror imagery being added to Johns photo. Yeah, yeah I get it.. "Was it switch, was it regular?" Due to contrary and wishful belief, I don't do everything at Ezekiel (like layout the ads), and much like the rest of the industry, not every company is staffed entirely with die-hard skateboarders.
So agreed, if I were to choose, the layout below (which I created after the fact) would have been chosen. But, hey those are the advertising deadline ups and downs.
Speaking to John about the ad, his response was "I don't care, people who skate know, so it doesn't really matter. It makes em get a second glance." Hmmm.. Thats a good take on it.
Thanks to John and Ezekiel!
Recently, I got hit up about Johns new ad and kinda got heckled about the Ezekiel campaign of a reversal mirror imagery being added to Johns photo. Yeah, yeah I get it.. "Was it switch, was it regular?" Due to contrary and wishful belief, I don't do everything at Ezekiel (like layout the ads), and much like the rest of the industry, not every company is staffed entirely with die-hard skateboarders.
So agreed, if I were to choose, the layout below (which I created after the fact) would have been chosen. But, hey those are the advertising deadline ups and downs.
Speaking to John about the ad, his response was "I don't care, people who skate know, so it doesn't really matter. It makes em get a second glance." Hmmm.. Thats a good take on it.
Thanks to John and Ezekiel!
Labels: Ezekiel Clothing, Ezekiel Team, John Lupfer
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